We EngineerDigitalInfrastructure.
Headless commerce, bespoke automation, and high-performance web builds for businesses that need more than a website.
What We Build
Real Projects.Real Results.
Client results
What clients say after working with us
Pinwheel has been with us through every move — clear advice, reliable support, and above all, they've kept the diary full even as we moved the business halfway across the country.
Marcus Davis
Owner, The Professional Cleaning Co
Pinwheel slot straight into our team — clear communication, reliable delivery and, above everything else, results that genuinely move the needle.
Billy Howes
Director, On The Hill Flowers
Trusted By
// Pinwheel — 2026
const project = {
type: 'headless-ecommerce',
stack: ['Next.js', 'Medusa.js'],
delivery: 'custom-routing',
result: {
roas: '564%',
growth: '+47% orders'
}
}
>
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Years Experience
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Projects Delivered
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Client Satisfaction
📍 Based in the UK, working globally
Engineering meetscraft.
Pinwheel is a UK web engineering studio with over 10 years of experience building digital infrastructure that drives real business results — from headless e-commerce platforms to bespoke automation systems.
We don't build brochure websites. We build the digital foundations that ambitious businesses run their operations on.
Learn more about usWe build three types of digital products: high-performance web presences for local service businesses (with local SEO built in), headless e-commerce platforms on Medusa.js with custom delivery logic and automation, and bespoke web applications or automation systems for enterprise and B2B organisations.
Let's Build SomethingRemarkable.
Whether it's a headless commerce platform, a bespoke automation system, or a high-performance web presence — we'd love to hear about it.











